How it started…

Hi! I’m Abbie, founder of Founders & Flow. I grew up in Shanghai, a city where tradition meets momentum, and moved to the U.S. over a decade ago, eventually calling San Francisco home. I worked at Uber during a time of rapid global expansion and, before the pandemic, traveled extensively for company offsites. Those offsites weren’t just work trips—they were the most energizing and unforgettable moments of my career. I saw firsthand how powerful it is when teams disconnect from their screens and reconnect in real life.

When COVID changed everything, I pivoted too. I became an Airbnb Superhost, managing multiple listings in San Francisco. Along the way, I welcomed founders from all over the world—here to meet co-founders, pitch investors, or just find inspiration. Conversations over coffee turned into spontaneous brainstorms, and I realized: founders are always looking for space to think clearly, bond deeply, and reset purposefully.

How I can add value your team’s retreat:

  • Workshop program design: I spent last 8 years working at Uber leading strategy and insights projects. I’m specialized in strategy planning and creating workshops among leadership, designing and hosting insights and ideation sessions. Prior to Uber, I worked at Edelman in China (world's largest public relations firm), specializing in Executive communications training program, where I had firsthand experience hosting training workshops for global Fortune 500 Executives. I also have a wide connection of Tech leaders from the bay area and beyond that can be valuable guests for your workshops.

  • Retreat planning & management: More recently, I launched a luxury China travel service to help U.S. travelers experience deeper, more meaningful trips. That experience showed me how much magic lies in well-designed journeys—and how important it is to have someone who can hold all the details while you focus on the experience.

Now, surrounded by friends in the Bay Area who are wellness-driven, creative, and mission-led, I felt the pull to bring it all together: travel, hospitality, founder energy, strategy and purpose.

That’s how this retreat service was born—a way to help founders, co-founders, and investors step out of the noise, reconnect with themselves and each other, and leave feeling clearer, calmer, and more aligned.

Abbie Ding

Founder @ Founders & Flow

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!